What it gives you.
Percent off or flat amount
Cut a percentage off the bill, or a fixed naira amount. Pick what fits the campaign.
Start and end dates
Set when the code starts working and when it stops. Once the dates are in, you can forget about it. The code switches itself on for the campaign and switches itself off when it's over.
Cap how many times it's used
Limit a code to a hundred uses, a thousand, however many. First come, first served. The hundredth customer gets the discount. The hundred-and-first sees a friendly 'sorry, this one's used up'.
Minimum order to qualify
Tie a code to a minimum order amount so small drops don't drain the promo budget.
Applied at the tracking link
When a customer pays through the tracking link, the discount comes off before they're charged. They see what they save; you see what you spent.
Track every redemption
See how many times each code was used, who used it, and how much you spent on the promo.